Frontline Consulting Services (FCS), a leading IT Solutions provider, today announced the launch of FCS Smart Touch appliance for the Executives and Board rooms. FCS Smart Touch appliance is an integrated touch screen solution with graphical 'Drag and Drop' and 'Touch and Refresh' analytical capability for Consumer Goods Executives and Board rooms. FCS Smart Touch Appliance is a Touch-Screen, light-weight appliance that offers highly interactive and guided user experience. It integrates seamlessly with the Oracle Business Intelligence suite and Oracle Fusion Middle ware to offer secured analytics to guide decision making including competitor analysis, Trending and Benchmarking capabilities.

In today's environment selling end consumer products needs ''Trade Promotion'', a temporary price cut that manufacturers offer retailers which reaches end consumers by means of reduced retail prices. Inefficiency of Trade Promotions represents the ''number-one-concern'' among consumer goods manufacturers based on a recent study. Notwithstanding this, consumer goods’ industry's expenditure on Trade Promotions has been increasing over the last decade and this expenditure is a large portion of total marketing spends. Hence it is of paramount importance for Consumer Goods manufacturers to constantly measure, optimize, monitor and improve the performance of Trade Promotions very quickly. FCS Smart Touch appliance is an innovative measure in achieving this.

''FCS Smart Touch Appliance is an innovative touch screen analytics offering for Executives in the Consumer Goods Management space'' said Vikram Takru, Vice President, FCS. ''The appliance would help top executives to get real-time information on their fingertips and enhance user experience of the Senior Executive to access data which will lead to real advances in measuring trade promotion effectiveness and enabling demand driven supply chain optimization. Fundamentally, we're helping our customer to win at shelf by helping them to reacting to demand information changes fast.''

This strategic FCS offering for Oracle Demand Signal Repository blends Oracle's comprehensive and scalable BI product suite with FCS's retail adapters, domain knowledge and implementation & delivery capabilities to offer the end-customers an intuitive, powered, graphical interface for Business Intelligence.

The Smart Touch Appliance is the latest in the list of offerings provided for Consumer Goods Companies by FCS. FCS has years of experience in providing solutions for consumer goods companies with end-to-end managed services for enterprise demand signal management capabilities. These services include retail data management, data cleansing, harmonization, quality services as well as advanced analytical, data mining and integration services. FCS has built meta data driven adapters providing connectivity to over 100 retailers including Walmart and Target, as well as to key syndicated data providers. The company also offers Infrastructure and Environment management and Performance Benchmarking services.

About Frontline Consulting Services Inc. (FCS)

FCS, with world headquarters in Charlotte, North Carolina, is a Systems Integration and Product Development company that helps businesses globally to utilize technology and improve their core businesses process. FCS is an Oracle Certified Advantage Partner and a Oracle Development Alliance Partner. FCS designs, builds and deploys world-class solutions on the Oracle Platform.

FCS has extensive experience in the fields of Enterprise Applications, Business Process Integration, Product & Application Development and Business Process Outsourcing. Strategic verticals for FCS include Consumer Goods, Retail, Manufacturing, Financial Services, Insurance, Energy, Utilities, Public Sector and Higher Education. FCS has strategically placed offices globally in Amsterdam, London, New Delhi, Hyderabad, Santa Clara and Washington D.C to provide on-site and offshore development. For more information please visit


Barry Schwartz,