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Data Acquisition and Harmonization
 
RetailSignal provides Data Acquisition and Harmonization services to overcome POS data challenges faced by many CG companies due to variety of data sources involving different retailers and the way this information is shared with their suppliers.

Retailers send different fields of information with different item codes, different time periods, different currencies, and different levels of summarization. Many use EDI standards, but even then there are many variations in how the transactions are assembled.
 
Other retailers develop proprietary data formats or use web portals to distribute data to their vendors. So the first challenge is translating all these different data contents and formats into a common "normalized" database and eventually into data warehouse to optimize the maximum query performance for reporting.
 
With all the variation in retailer data, the next challenge is finding commonalities that allow the information to be combined and analyzed. This means providing for data reported by some retailers but not others, and accounting for differing fiscal periods and levels of granularity- some might deliver information by store while others supply it by warehouse or for only the chain. Some report by their own item codes and others report by UPC. RetailSignal's powerful adaptors take care of all of this and load variety of data source into Demand Signal Repository.

When compiling data from many retailers, not only you need to analyze by retailer, but also across retailers. This requires cross referencing of item codes, item hierarchies, stores, store clusters, and fiscal calendars. Each retailer has different categories and different DC alignments- you need to track these by retailer but you also have to accommodate your own fiscal calendar, item hierarchies, and store clustering. Most retailers report by week, but many are now reporting daily activity. RetailSignal manages all of these variations for you in Data Warehouse or Demand Signal Repository (DSR).

Retailer Data Format Governance:

RetailSignal provides Data Management support to
  • Supports and manages the interaction with Retailers
  • Capture changing data formats and frequency of data loads
  • Monitor monthly/weekly files from retailers
  • Analyze the source data changes and then translate them into corresponding ETL and finally schedule the changes
  • Maintain Customer Hierarchy and Distribution Center Hierarchy
  • Maintain Retailer UPCs to Consumer Product UPC mappings
  • Maintain Promoted Product Groups
Data Quality Governance:
  • A successful implementation requires quality data and RetailSignal pre-packaged adapters automates data processing and validation and facilitates the integration with other systems.
  • Cleansing and Harmonizing data received from proprietary sources like Retail Link
  • Parsing, Cleansing and Harmonizing of EDI 852, excel file, flat file data feeds
  • Watch on quality of incoming data feeds and detects patterns or anomalies in the incoming data. The data management team then interacts with the source to get the data corrected and cleansed to ensure accurate reporting and analytics.
Benefits
  • Insulate end users from retailer data specifics
  • Accurate Analytics
  • Quicker uptake of retailer format changes
 
 
 
 
Retail adapters for seamless data flow for Walmart, Safeway, Bestbuy, A.C Nielsen, SAP & more
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